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Local Search Getting More Granular - A 'Get ahead of your competitors' Opportunity |
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In doing a quick search for the San Jose Hilton, I noticed there was a fair bit of info available through Google Local, like how many rooms, whether pets are accepted, parking situation, etc. |
It's not clear, though, that the hotel has gone into Google Local Business Center to enter this info. It looks like Google has pulled info from Superpages and MobilTravelGuide.com. Obviously, doing this is easier when there are existing info sources, as is the case in the travel industry.
So the "file" on this hotel through Google Local is getting more extensive, including rates, basic hotel information, and a cross-section of reviews (Google continues to pursue the path of "meta-reviews," pointing users to reviews from other sites like Yahoo and wcities.) That's exactly what users are going to want.
But many other types of businesses will need to be more proactive, since Google wouldn't know where to pull info from, if any is indeed available.
The big gap right now is simply in businesses taking advantage of the opportunity and posting their information. Without it, results are messy and hard to find, even for major businesses.
External Source - For the complete article click here
Source - Traffick
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