After first revealing major discrepancies from total versus quoted rental car prices in 2003, an updated Travelocity study examining added rental car taxes (which, for the purposes of the study, include government imposed fees such as facility charges, stadium initiatives, etc.) has discovered that sticker shock on the whole has slightly worsened and that consumers can save on the amount of extra taxes they pay by renting at a local outlet rather than at the airport.
The new study from Travelocity(R) shows that the average taxes added to base rates for car rentals at major U.S. airports has increased from 24.4 percent in 2003 to 25.8 percent in 2005. These added taxes are imposed by local and state governments and are aimed at drawing income from travelers in order to fund local projects. Travelocity's 2005 research findings also showed such taxes to be dramatically lower at neighborhood car rental locations than airport locations, averaging only 14.1 percent of the final cost.
"Consumers want as few surprises as possible when they are on the road with a fixed budget," said Tracey Weber, senior vice president of air, car and last minute deals for Travelocity. "Therefore, it's important that travelers research the price of the rental inclusive of all taxes using services like our award-winning TotalPrice(SM) for Cars which Travelocity first introduced in 2002. By exploring all of their options consumers may find a significant difference between airport and neighborhood car rental rates and taxes."
Among the study's key findings:
Texas Still Tops at Airports; California, New York Lower: Texas still leads the nation in terms of sticker shock, having four of the top 10 airports with the largest difference between base rate and total price. The average taxes at top Texas airports decreased from the 2003 findings, from 51.7 percent to 47.1 percent. Houston's Bush Intercontinental continues to lead not only Texas, but the nation overall in airport taxes, adding 66.1 percent to the base rate of the rental car, but lower than 2003, where taxes averaged 71.7 percent. Because California and New York include such taxes in the daily rates, cities in those two states were prominent throughout the top 10 list of airports with the least sticker shock. At Orange County airport, add-ons equaled 7.7 percent, which was the lowest among the top 100 airports.
10 Airports in 2005 with Largest Jump in Price Between Daily Base Rate
and the Total Amount Due at Airport Locations (averages include the
top 100 U.S. airports):
Airport Percentage Jump in Price
1. Houston George Bush Intercontinental 66.1%
2. Dallas/Fort Worth International 61.4%
3. Phoenix 52.3%
4. Austin Bergstrom 49.9%
5. Kansas City 45.4%
6. San Antonio 42.4%
7. Baltimore/Washington International 41.0%
8. Tulsa 40.3%
9. Cleveland 39.0%
10. Albuquerque 38.9%
10 Airports in 2005 with Lowest Jump in Price Between Daily Base Rate
and the Total Amount Due at Airport Locations (averages include the
top 100 U.S. airports):
Airport Percentage Jump in Price
1. Orange County 7.7%
2. Palm Springs 7.8%
3. Sacramento 7.8%
4. Fresno 7.9%
5. Burbank/Glendale/Pasadena 8.2%
6. Long Beach 8.3%
7. Los Angeles (LAX) 8.3%
8. Albany 13.2%
9. Buffalo/Niagara 13.3%
10. Syracuse 13.4%
Neighborhood Rental Locations Offer More Clarity: Neighborhood rental locations are the fastest growing segment in the rental car industry leaving consumers with several more options to choose from when renting. In addition to the convenience of accessing a neighborhood location close to home or work, taxes at neighborhood locations were usually lower than or equal to airport locations nationwide. Travelocity's findings show Honolulu as the only city where neighborhood taxes are considerably higher -- 12.8 percent -- versus taxes at airport locations.
10 Cities with Highest Jump in Price Between Daily Base Rate and Total
Amount Due at Neighborhood Locations (cities were from top 100 US
airports):
City Percentage Jump in Price
1. Minneapolis 30.1%
2. Honolulu 30.1%
3. San Antonio 29.5%
4. Austin 28.6%
5. Houston 27.5%
6. Seattle 26.6%
7. Phoenix 26.5%
8. Reno/Tahoe 25.6%
9. El Paso 24.7%
10. Ft. Lauderdale 24.4%
10 Cities with Lowest Jump in Price Between Daily Base Rate and Total
Amount Due at Neighborhood Locations (cities were from top 100 US
airports):
City Percentage Jump in Price
1. Boise, Idaho 4.7%
2. Kahului - Maui 4.9%
3. Burlington, Vt. 6.8%
4. Birmingham, Ala. 7.2%
5. Santa Ana, Calif. (Orange County) 7.4%
6. St. Louis (Lambert) 7.5%
7. Palm Springs, Calif. 7.8%
8. Sacramento, Calif. 7.8%
9. San Diego, Calif. 7.8%
10. Dayton, Ohio 7.9%
"Rental car taxes can change considerably from city to city," said Amy Ziff, Travelocity's editor-at-large. "Whether traveling for business or pleasure, smart travelers will research rates with all of the taxes and government fees presented upfront using services like TotalPrice for Car before making a reservation."
Greatest Difference in Taxes at Airports vs. Neighborhood Locations: The 2005 study discovered that taxes, on the whole, are lower at neighborhood locations. In Dallas/Fort Worth for instance, consumers can save 44.3 percent on taxes by renting at a neighborhood car rental location. Because of the higher taxes charged at airports, six of Travelocity's top 10 airports with discrepancies between the quoted and total price also had the largest difference in taxes at airports versus neighborhood locations.
10 Cities with Largest Difference in Daily Base Rate and Total Price
at Airport Vs. Neighborhood Locations (averages include the top 100
U.S. airports):
Airport Percentage Difference
1. Dallas/Fort Worth 44.3% (61.4% vs. 17.1%)
2. Houston (Bush Intercontinental) 38.6% (66.1% vs. 27.5%)
3. Kansas City 36.1% (45.4% vs. 9.3%)
4. Cleveland 30.3% (39.0% vs. 8.7%)
5. Dayton 27.9% (35.8% vs. 7.9%)
6. Phoenix 25.8% (52.3% vs. 26.5%)
7. Tulsa 24.8% (40.3% vs. 15.5%)
8. Jackson, Miss. 24.2% (35.2% vs. 11.0%)
9. Richmond, Va. 23.4% (34.1% vs. 10.7%)
10. St. Louis (Lambert) 21.8% (29.3% vs. 7.5%)
A complete analysis of Travelocity's findings at each of the 100 airports researched can be found at www.travelocity.com/rentalcarstudy.
About the Travelocity Car Rate Study
The Travelocity study was fielded in December 2004. Three lowest-priced, full-size cars and three lowest-priced, compact cars for a three-day period (April 7-10, 2005) were priced at all airports and nearby neighborhood rental car locations. A comparison was made to determine a weighted average difference. The airport list was taken from the top 100 airports in the United States in terms of passengers, according to Airports Council International.
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